Core Technology

From brief to publish-ready in 90 seconds

Five specialised agents work in sequence — Research, Strategy, Writer, Humaniser, and Editor — producing scored, on-brand content faster than you can write a brief.

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The Pipeline

Five agents, five specialisations

Each agent has a distinct role. Click any agent to see what it does, what it receives, and what it produces.

Live Output

Watch your AI agents think

Every agent reports progress in real time via SSE streaming. You see exactly what's happening — no black box.

Agent Pipeline — Live Output
Waiting to start...
Google-safe by design

Built for E-E-A-T and AI detectors.

Since Google's March 2024 update, content that reads like generic AI doesn't just fail to rank — it actively pulls down the rest of your site. Our pipeline is tuned to write the opposite.

E

Experience

First-person perspective, concrete examples, lived-in detail. The Writer agent is briefed to ground claims in specifics from your knowledge base — not AI-generated abstractions.

E

Expertise

Depth over surface. Research brief injects real subject-matter detail from the knowledge base before the draft is written. Generic explainer filler is graded down, not up.

A

Authoritativeness

Clear point of view, confident framing, source-aware claims. The Editor agent checks that the piece takes a position instead of hedging — which Google's raters penalise.

T

Trustworthiness

Accurate, non-hallucinated, cite-able. Every claim is grounded to your knowledge base or flagged for human review. No made-up statistics, no invented quotes.

200+ patterns blocked

The phrases AI detectors flag — injected as "never use" into every draft.

The Writer and Humaniser agents both carry a curated list of over 200 phrases, structural tics, and transitional crutches that AI models overuse. These patterns are what AI detectors look for. We look for them first — and write around them.

The result: content that reads like a person wrote it, because a person's voice (yours, via Voice DNA) shaped it from the first draft.

Sample blocked phrases
In today's fast-paced worldIt's important to noteLet's dive inIn the ever-evolving landscapeUnlock the power ofHarness the potential ofRevolutionise your workflowTapestry of experiencesNavigate the complexitiesParadigm shift
+ 190 more
Quality Assurance

Every generation is scored

The Editor Agent evaluates every piece of content across four dimensions — so you know quality before you publish.

Quality Score
90
Excellent
Readability 88
Flesch-Kincaid Grade 8
Brand Alignment 94
Voice DNA match
SEO Relevance 86
12/14 keywords integrated
Engagement 91
Strong hook + clear CTA
Improve Mode

Not happy? Hit Improve

Send content back through the pipeline with feedback. The agents refine specific aspects while preserving what works.

First generation

AI pipeline produces initial draft

Add feedback

"Make the intro punchier, add more data"

Pipeline re-runs

Agents refine the specific sections

Improved output

Higher quality score, specific changes applied

Available on Pro, Agency & Enterprise plans. Starter plan users can regenerate from scratch.
Connected Data

Everything flows into the pipeline

The pipeline doesn't work in isolation. It draws from your SEO data, wiki knowledge, voice profile, and brand assets.

SEO Hub

Keywords, search volume, competition data

Research brief

Wiki Knowledge

Brand guidelines, research, reference material

Context for writing

Voice DNA

Tone, vocabulary, style patterns

Voice consistency

Brand Assets

Logos, colour palettes, image library

Design brief
AI Pipeline

See the AI Pipeline in action

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