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The schedule desk — campaigns, series, calendar

Plan the month. Ship the month.

Campaigns with real phases — ramp-up, live, follow-up — drawn as bands across the calendar. Series that turn one idea into a native post for every platform. Milestones for the client calls in between. One surface, plan to published.

Start free — 2,000 credits How campaigns work ↓

Campaigns & series on every plan · AI campaign planner & campaign templates on Agency

Fig. 1 — one client’s October, on the wall Illustrative month · bands & chips mirror the real calendar
MonTueWedThuFriSatSun
Ramp-up
29
30
01
02Teaser — LI
03
04Poll — LI
05
Live
06How-to — LI
07
08Launch — LI⚑ Client call — launch brief
09Launch — IG
10Deep-dive — Blog
11
12
13Q&A — LI
14Series 2/4 — IG
15
16Case — LI
17BTS — IG
18
19
Follow-up
20Recap — LI
21
22Series 3/4 — FB
23Thanks — LI
24
25Lessons — Blog
26
Ramp-up Live Follow-up ⚑ Milestone — client call Chip edge = content pillar
Anatomy — what a campaign is here

Campaigns as agencies actually run them.

Not a folder of posts with a name on it. A campaign here has a type, a goal, dated phases, and a content mix the database itself enforces.

01 — Type & goal

Organic, paid, or event

Three campaign types steer the plan’s shape — event campaigns get their own pre / during / post task rhythm around the date. The goal sets what the content argues for:

Brand awarenessProduct launch Lead generationEvent promotion
Plus seasonal & custom goals
02 — Phases

Ramp-up → live → follow-up

Real dated phases, not vibes — and the database refuses out-of-order dates. The calendar draws each phase as its own band segment, so “where are we in the campaign” is a glance, not a meeting.

Phase order is a schema constraint — it cannot be saved wrong
03 — The pillar mix

A mix the database enforces

Set what share of the campaign each content pillar gets. The mix must total exactly 100 — that’s a database constraint, not a suggestion — and the planner distributes posts to honour it.

Educate 40Launch 30Engage 20Behind-scenes 10
Sums to 100 or it doesn’t save
04 — Focus lock

Products, personas, messages

Pin the campaign to specific products, personas, and key messages — plus a “what to avoid” list. These are injected into the AI’s brief as mandatory constraints that override general brand context, so the plan can’t wander off-strategy.

Same focus lock powers series — see below
The planner — from brief to briefed cards

The AI drafts the plan. You keep the pen.

Set the cadence per platform — posts per day, active days, posting times — and the schedule engine turns it into real dated slots. The content engine fills each slot with a briefed card: title, platform, format, pillar, and a two-to-three-sentence brief the writing room executes.

Want the strategy drafted too? The AI campaign planner Agency takes a one-paragraph brief and deals 8–20 briefed cards in a pass — and campaign templates Agency let you save the whole structure and re-run it for the next client.

Every card lands as a draft — nothing publishes without you.

Plan — product launch · 4 weeksIllustrative
Day 01Why we built itThe problem, from the founder’s deskLI · Educate
Day 03The 3am spreadsheetTeaser — the pain the product endsLI · Engage
Day 08Launch dayThe announcement, product in sceneLI+IG · Launch
Day 10Under the hoodDeep-dive for the technical buyerBlog · Educate
Day 16First client storyCase note — real numbers onlyLI · Launch
Every card = title + format + pillar + briefPlanner first pass: 200–450 cr
The series desk — one idea, every platform

Write the idea once. Set it for every channel.

A series takes one topic and fans it out — a native post per platform, each with its own hook, format and date, staggered so the feed doesn’t repeat itself. Or go the other way: Deep-dive takes one theme and works it through four to five angles on one channel — awareness, education, proof, action.

The same focus lock applies: pinned products and personas are mandatory constraints in every post’s brief — not hints.

Not copy-paste: each platform gets its own hook and format — a LinkedIn essay is not an Instagram caption with the hashtags moved.
The idea — once “Why skin barriers fail in winter — and the repair-first routine”
LinkedInEssay — the founder’s contrarian takeMon
InstagramCarousel — the 3-step routine, visualTue
FacebookCommunity post — the question angleThu
BlogLong-form — the full science, citedFri
The working calendar — where the month gets run
Milestones

The calls between the posts

Client review calls, approval deadlines, go-lives — pinned to the calendar next to the content they gate. Deliberately lightweight: a title, dates, notes, an assignee. This is a content calendar, not another project-management tool.

No dependencies · no reminders · on purpose
Bulk operations

Move the month, not the post

Reschedule, restatus or clear up to 100 cards in one action. Campaign slipped a week? The whole plan moves together — without opening Asana, or a spreadsheet.

Cap is exact: 100 cards per bulk action
Review → published

A review loop with teeth

Cards move idea → drafting → review → revision → approved → scheduled → published. Members submit for review; only admins approve and publish. Scheduled LinkedIn posts publish natively — drafts stay natively formatted for the rest.

Role-enforced on the server — not a UI convention

The calendar answers “what ships this week?” — without a status meeting.

Said plainly — how we keep this honest
On client approvals

The review loop is your team’s — submit, revise, approve, with real role enforcement. A client-facing approval portal does not exist yet; it’s on the roadmap, and we’d rather tell you that than imply it.

On publishing

LinkedIn publishes natively today. Instagram, Facebook and X get natively-formatted drafts you publish by hand — until their native connectors ship. The calendar plans all of them either way.

The wall chart is up

Put next month on the wall.

Start free with 2,000 credits — paste a client’s URL, set the campaign’s goal and phases, and watch the calendar fill with briefed cards. Roughly a week of real production, on us.

Start with 2,000 free credits See the rate card

No card · No trial countdown · No per-client fees

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The schedule desk plans campaigns, series and the calendar as one surface. The month, plan and series shown on this page are illustrative; phase ordering and the pillar-mix total are real database constraints. Content series folded into this page — one idea, a native post per platform. © 2026 Luminar Works.