Compare · vs Later
A scheduler moves posts.
Something has to make them.
Later takes a finished post and puts it out on time. This is the part before that — the brand, the words, the picture, the design and the date — and it hands the finished thing back to whatever you post with.
Side by side
What each one does.
In the order the work happens. Nothing here is scored and nothing is totted up — these are two different jobs, and most people doing one are also doing the other.
The step Here A scheduler
Knowing the brand Reads the client’s website and builds a brand: what they sell, who they sell to, their colours, type and logo. Three writing samples set a measured voice. You bring the brand with you — it lives in your head, or in the files you upload.
Writing the post A writing room drafts, edits and scores every post in that voice before you read it. The score names where a draft is weak; you decide what publishes. A caption box, with AI help for wording once you know what the post is.
Making the picture Photographs of the client’s own people and products, built from reference photos they gave you — or illustrations in a style that holds from one piece to the next. You upload the picture. A media library keeps it.
Designing it Templates that re-draw themselves in each client’s colours, type and logo. One design, every brand, no re-drawing per client. Not a design tool — the artwork arrives finished.
Making it move Clips priced by the second, from a picture you already approved, assembled with captions and your own audio. You upload the video.
Planning the month Set a client’s posting days and the planner writes a title and a brief for every slot, dated on their calendar. A visual calendar for posts that already exist.
Publishing it LinkedIn from here. Everything else is exported and posted where you post today. The scheduler’s own job, across the networks it connects.
Keeping clients apart A separate workspace per client, fenced at the database — not a folder, a boundary the server checks on every request — on one subscription. Sets of social accounts, grouped per client.
What moves here
Four things stop being your job.
The blank page goes
The planner dates the month and writes each brief, so the question stops being “what do we post on Thursday”.
The picture stops being a search
It is the client’s own founder, their own product, their own illustration style — from photographs they already gave you.
Re-branding a design stops being work
One template renders in every client’s palette, type and logo at the moment it is used.
The scheduler keeps its job
Everything finished here is exported. LinkedIn is the one network we post to ourselves.
Plainly
Where this does less.
Said plainly
LinkedIn is the only network published from here. No Instagram, Facebook or X
posting by us, and no date for it. There is no link-in-bio page, no client-facing
approval portal, and no bulk import from another tool. The numbers we show come from
each connection on a schedule rather than live. The credit history records the client
for every kind of work except the writing, so it cannot yet tell you what one
client’s words cost. We publish no competitor prices on this
site, so this page does no cost comparison.
Questions
What people ask.
- Do I keep my scheduler?
- Almost certainly, and we would rather say so than sell around it. LinkedIn is the only network published from here, and there is no date for the rest. Everything else is written, designed and dated here, then exported.
- Can it post to Instagram?
- No. Not Instagram, Facebook or X, by us. That is on the publishing page in the same words. Company-page LinkedIn goes through a publishing partner, because LinkedIn refused us direct access — you connect once and never see the difference.
- Is it cheaper than what I have?
- We do not publish anybody else’s prices, so this page will not do that sum. Ours are here in full, including what one post costs to make.
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