Compare · vs Later
A scheduler moves posts.
Something has to make them.
Later takes a finished post and puts it out on time. This is the part before that — the brand, the words, the picture, the design and the date.
Side by side
What each one does.
In the order the work happens.
The step Here A scheduler
Knowing the brand Reads the client’s website and builds a brand: what they sell, who they sell to, their colours, type and logo. Three writing samples set a measured voice. You bring the brand with you — it lives in your head, or in the files you upload.
Writing the post A writing room drafts, edits and scores every post in that voice before you read it. The score names where a draft is weak; you decide what publishes. A caption box, with AI help for wording once you know what the post is.
Making the picture Photographs of the client’s own people and products, built from reference photos they gave you — or illustrations in a style that holds from one piece to the next. You upload the picture. A media library keeps it.
Designing it Templates that re-draw themselves in each client’s colours, type and logo. One design, every brand, no re-drawing per client. Not a design tool — the artwork arrives finished.
Making it move Clips priced by the second, from a picture you already approved, assembled with captions and your own audio. You upload the video.
Planning the month Set a client’s posting days and the planner writes a title and a brief for every slot, dated on their calendar. A visual calendar for posts that already exist.
Keeping clients apart A separate workspace per client, fenced at the database — not a folder, a boundary the server checks on every request — on one subscription. Sets of social accounts, grouped per client.
What moves here
Four things stop being your job.
The blank page goes
The planner dates the month and writes each brief, so the question stops being “what do we post on Thursday”.
The picture stops being a search
It is the client’s own founder, their own product, their own illustration style — from photographs they already gave you.
Re-branding a design stops being work
One template renders in every client’s palette, type and logo at the moment it is used.
Keeping clients straight stops being work
Each client is its own walled workspace, with its own brand, voice and calendar.
Questions
What people ask.
- What does switching look like?
- Paste each client’s website to build their brand, upload their logo and photos, and pick or author your first templates. Budget an afternoon per client.
- Can I try it first?
- Yes. Every account starts with 5,000 credits — about 8 posts — with no card and no countdown. Build one client’s brand and see what it makes.
- Is it cheaper than what I have?
- We do not publish anybody else’s prices, so this page will not do that sum. Ours are here in full, including what one post costs to make.
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