Planning

Plan the month
for every client.

Say how often each platform posts and on which days. The planner writes a title and a brief for every slot, dated, before a word of the post is written.

Try it free See all the examples Free to start. 5,000 credits, about eight posts. No card.
A campaign’s plan: twenty-one dated cards, each with its platform, word count, pillar, title and brief, waiting to be approved
The plan, before a word is written. LinkedIn Tue/Thu, Facebook Wed/Sat, Instagram Mon/Wed/Fri went in; dated cards came out, each with a title and a brief. Example workspace shown: Wrenfield House.
The thing working

One topic, five posts, each with a job.

A series takes one theme and works it through in order: hook, teach, answer the objection, prove it, ask. Each post lands on its own platform and day.

A five-post series on one topic, each post on its own platform and day with its beat named
Five posts in ten days on a single question. Example workspace shown: Wrenfield House.
What it does

Campaigns, series, ideas, the one-off, and keyword lists.

  • The series builder: a core topic, and the choice between one post per platform or one theme in depth

    Series

    One idea becomes one post per platform, each titled for it. Or one theme worked through four or five angles in turn.

  • Four post ideas drawn from the workspace’s knowledge base

    Ideas, from the knowledge base

    A workspace with a knowledge base can suggest posts from it, with a platform and a day. Take one and a new post opens.

  • Quick Post: platform, topic, and whether the artwork is the whole post or goes into a design

    Quick Post

    For the one-off: pick the platform, type the topic, and say whether the picture is the whole post or goes into a design.

  • Keyword lists and competitor domains, per workspace

    Keyword lists

    Each client can keep keyword lists and competitor domains. Putting keywords into a list is not available yet, so the lists read empty today. Keyword suggestions do work on a post’s brief screen.

Example workspace shown: Wrenfield House.

Plainly

Statuses for a team. No client portal.

Not claimed
Cards move through draft, review, approved and scheduled, and your team sees them. There is no client-facing approval portal. Suggestions appear on a new workspace’s dashboard and inside the series builder, not on a daily schedule. A slipped campaign is not shifted as a block: change statuses or delete a batch from the list view; dates move card by card. The planner does not quote a price before it runs.
Step by step

From posting days to a scheduled month.

  1. 01

    Set the days

    How often each platform posts, and on which days.

  2. 02

    Read the cards

    A title and a brief per slot, dated. Keep, change or delete before anything is written.

  3. 03

    Fill the gaps

    A series for a theme; a suggested idea; Quick Post for the rest.

  4. 04

    Write, picture, schedule

    Each card goes through writing and imagery, then to LinkedIn.

Questions

What people ask.

Can a client approve posts themselves?

Not through a portal. Statuses are for your team; share a preview or an export.

What does planning cost?

The planner, series and suggestions spend credits for the writing they do, and the charge appears in the ledger against that client. Every figure is on the pricing page.

If a campaign slips a week, does everything move?

No. Change statuses or delete a batch from the list view; dates move card by card.

Where do the suggested ideas come from?

From that workspace’s knowledge base, on the dashboard and in the series builder. They remember what you dismissed.

Does the calendar post to Instagram?

No. LinkedIn profiles and company pages publish from the calendar. Instagram, Facebook and X: one click copies the caption, you paste.